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Bed King gives back to the Red Cross Children's Hospital

August 06, 2018


How Bed King contributes to youth welfare in South Africa

Bed King is proud to partner with the Children’s Hospital Trust to support their fundraising initiatives for the second year running. Bed King, alongside their mascot Kingsley Bear, runs an annual campaign to raise funds for the Children’s Hospital Trust. From the 25th of July to the 25th of September 2018, Bed King customers can enjoy a 5% saving on selected Comfort Solutions bed sets and in return receive their very own cuddly Kingsley Bear stuffed animal to take home with them. On top of their saving, Bed King will donate a further 5% of the revenue of each Comfort Solutions bed set sold to this worthy cause.  This year’s fundraising drive is focussed on upgrading the Emergency Centre of the Red Cross War Memorial Children’s Hospital.

The Red Cross War Memorial Children’s Hospital Emergency Centre provides care for more than 43 000 children each year. The centre is focused on providing child-centric treatment that seeks to balance healthcare, safety and overall experience. The physical space plays a large role in how effectively staff members are able to provide respectful and sensitive care, and the current unit requires upgrades in this regard.

The Children's Hospital Trust is in the process of raising R112 million to implement the new child- and family-friendly design that is based on green building principles and will incorporate the use of energy-efficient structural components and renewable materials. Once completed, the new unit will feature a quarantine area to curb infectious diseases, a rehydration area, containment zone for patients with emotional difficulties, protection unit for child abuse sufferers, as well as family-friendly waiting areas for parents and caregivers.

As a proudly South African retailer, Bed King’s CSI focus lies in helping children in need. “We believe that children are the future. By helping a child in need, we can help the future to be better,” says Mervyn Ewertse, Managing Director of Bed King. The Red Cross Memorial Children's Hospital is dedicated entirely to the care of children, predominantly from impoverished communities throughout South Africa and Africa, and this cause lies close to their collective heart.

As an official business partner of the Children's Hospital Trust, Bed King is committed to providing ongoing support for this worthwhile initiative and looks forward to assisting the dynamic team who drives this cause to make a tangible difference in the lives of South Africa's vulnerable youth.


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