The Bed and Sleep Blog at BedKing
HOME  |  Archives  |  BedKing Website  |  Contact Us

The Best Serta Adverts:

January 27, 2014


Serta is not only famous for its quality mattresses, but for its innovative advertising campaigns that captured the hearts and minds of viewers. 

The most famous of which was the Counting Sheep campaign in 2000. This campaign featured disgruntled counting sheep who were  now unemployed because people no longer needed to count sheep to fall asleep because of the comfort of the Serta mattresses. 

The advertising campaign for these sheep followed the these poor sheep as they tried to find new jobs and take revenge against Serta.  Considering Serta mattress prices and comfort it was not surprising that so many of these sheep were out of work! Through the advertizing campaign, the sheep tried to break into the Serta Mattress Factory and steal mattresses, going to prison for removing the “Do not remove under penalty of law” label on a mattress, consulting image consultants and becoming rap stars, and finally turning to a clinic for insomniacs for work… Their cute fluffy nature and ever more desperate attempts to find work made sure that they were popular! 

The advertising campaign for these sheep was so successful that the counting sheep are still synonymous with the brand today!



But for many it is  Serta’s advertising campaigns from the 1940s, 1950s and 1960s that are really eye catching. While many of these adverts wouldn’t be aired or printed today, they still have a nostalgic charm to them. With the rise in the popularity of vintage things, these adverts are starting to resurface on the internet and on eBay. Here are our favorites: 

 

 

In South Africa, one of the most popular Serta mattress was the king size mattress and the best supplier is of course The Bed King! Because of their popularity, Serta mattress prices in South Africa remain highly competitive making them some of the best mattresses in South Africa.


For the best serta mattress prices and suppliers visit http://www.bedking.co.za/serta-beds-and-mattresses.html


Latest Posts:
 
Things to Banish from the Bedroom this Year
» Things to Banish from the Bedroom this Year How many times have you longed for your “own bed” when you were away from home, over-tired or on your last nerve? Do you know why that is? It’s because your bedroom represents your innermost sanctum, the place where you can be your simplest self and lock the world outside. So why w...
Realizzze your Resolutions through Rest
» Realizzze your Resolutions through Rest Have you made your New Year’s resolutions yet? Or have you given it up as a wool gathering exercise? Well, it doesn’t have to be. A study by Richard Wiseman seems to suggest that that there is a strong correlation between getting adequate rest and realizing your goals. In fact, sixty per...
Teenagers, School and Sleep
» Teenagers, School and Sleep Soon schools will be opening again and the struggle to get your teenagers to bed early enough is on. Often teenagers make this effort so difficult for parents that parents just capitulate and let them go to bed whenever they want, even if it means they wake up with difficulty in time to get to schoo...
Copyright © 2009 The Bed King