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The Best Serta Adverts:January 27, 2014
Serta is not only famous for its quality mattresses, but for its innovative advertising campaigns that captured the hearts and minds of viewers.
The most famous of which was the Counting Sheep campaign in 2000. This campaign featured disgruntled counting sheep who were now unemployed because people no longer needed to count sheep to fall asleep because of the comfort of the Serta mattresses.
The advertising campaign for these sheep followed the these poor sheep as they tried to find new jobs and take revenge against Serta. Considering Serta mattress prices and comfort it was not surprising that so many of these sheep were out of work! Through the advertizing campaign, the sheep tried to break into the Serta Mattress Factory and steal mattresses, going to prison for removing the “Do not remove under penalty of law” label on a mattress, consulting image consultants and becoming rap stars, and finally turning to a clinic for insomniacs for work… Their cute fluffy nature and ever more desperate attempts to find work made sure that they were popular!
The advertising campaign for these sheep was so successful that the counting sheep are still synonymous with the brand today!
But for many it is Serta’s advertising campaigns from the 1940s, 1950s and 1960s that are really eye catching. While many of these adverts wouldn’t be aired or printed today, they still have a nostalgic charm to them. With the rise in the popularity of vintage things, these adverts are starting to resurface on the internet and on eBay. Here are our favorites:
In South Africa, one of the most popular Serta mattress was the king size mattress and the best supplier is of course The Bed King! Because of their popularity, Serta mattress prices in South Africa remain highly competitive making them some of the best mattresses in South Africa.
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